Now Prototype It Limited customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- Analytics and Cookies
- How to complain
Contact details
Email: data-officer@nowprototype.it
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
- Names and contact details
- Payment details (including card or bank information for transfers and direct debits)
- Transaction data (including details about payments to and from you and details of products and services you have purchased)
- Usage data (including information about how you interact with and use our website, products and services)
- Account access information
- Website user information
We collect or use the following personal information for the operation of client or customer accounts:
- Names and contact details
- Purchase or service history
- Account information, including registration details
- Information used for security purposes
- Marketing preferences
- Technical data, including information about browser and operating systems
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- In order to perform access information across multiple domains we use access tokens which can only be used from a single IP address - for this reason we must capture and store the IP address when creating access tokens.
- We monitor misuse of the system around our authentication and some API endpoints - for this reason we must capture and store the IP address when creating access tokens.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
- Third parties:
- When creating enterprise accounts an organisation may provide us with details on behalf of their workers, we will then reach out to the workers who will provide the additional details they wish to provide.
How long we keep information
For information on how long we keep personal information, see our retention schedule at https://nowprototype.it/retention
Who we share information with
Others we share personal information with
- Organisations we’re legally obliged to share personal information with
- The owner of the Enterprise Account that a user account is a part of
Analytics and Cookies
We use PostHog for analytics. PostHog is a product analytics platform that helps us understand how users interact with our website, products and services. We use their EU servers which are GDPR compliant and we use their consent management feature which allows users to opt in or out of personalised analytics.
With your consent, we allow PostHog to set a personalised identifier in a cookie and/or local storage. This allows us to track your interactions with our website, products and services across multiple sessions and devices. We use this information to improve our website, products and services and to provide you with a better user experience.
If you do not consent, we will still use PostHog to collect generic information about the performance of our website without setting a personalised identifier. This means we will not be able to track your interactions across multiple sessions and devices, but we will still be able to collect information about how our website is performing.
If you would like to fully opt out of PostHog analytics, you can do so by visiting https://nowprototype.it/analytics-settings. This will set a cookie that tells PostHog not to track your interactions in any way.
Any analytics preferences last for one year before we will ask again. You can change your analytics preferences at any time by visiting https://nowprototype.it/analytics-settings.
We also use a cookie for your session when you log in to our website. This cookie is essential for the operation of our website and cannot be opted out of.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated
28 February 2026